Let’s say you’re publishing a novel based on a TV show. Said show contains a werewolf named Quentin. Now, let’s say you intend to mislead the audience by introducing a character who is posing as someone else, but who is really Quentin in disguise. Your goal is to not let readers realize this mysterious new werewolf is Quentin until the appropriate time, for dramatic effect. So how do you design the book, knowing Quentin’s involvement is the big reveal? Naturally, you give it the following title and cover: Barnabas, Quentin and the Mummy’s Curse.